Privacy Policy
Last Updated: January 2026
Being British Is Awesome ("we," "us," "our," or "Company") operates the beingbritishisawesome.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using beingbritishisawesome.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, and other details you voluntarily provide through forms or enquiries
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Data: Information collected via cookies, web beacons, and similar technologies
- Usage Data: Pages visited, links clicked, time spent on the Site, referral sources, and interaction patterns
- Location Data: General location information inferred from IP address
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve Site functionality and user experience
- To conduct analytics and understand user behaviour and preferences
- To track affiliate marketing performance and commission eligibility
- To send promotional materials, updates, and newsletters (with your consent)
- To comply with legal obligations and enforce our terms of service
- To detect, prevent, and address fraud and security issues
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance user experience. Types of cookies used include:
- Essential Cookies: Necessary for Site functionality and security
- Analytics Cookies: Track user behaviour to improve Site performance (Google Analytics, similar services)
- Affiliate Tracking Cookies: Monitor clicks and conversions for affiliate commission purposes
- Marketing Cookies: Enable targeted advertising and promotional content
- Third-Party Cookies: Placed by casinos and affiliate partners for tracking purposes
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may opt out of cookies through browser settings or by using opt-out tools provided by third parties such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA). Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including non-GamStop casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any casino or affiliate website before providing personal information or engaging in gambling activities.
Third parties may collect your information independently of our Site. We have no control over how such parties use your data, and your use of their services is governed by their respective terms and privacy policies.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Request your data in a structured, commonly used format
- Right to Object: Object to processing for marketing, analytics, or legitimate interests
- Right to Lodge a Complaint: Submit complaints to the Information Commissioner's Office (ICO)
If you are located in the US and fall under CCPA jurisdiction, you have additional rights including the right to know, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Personal information provided via forms is retained for 3 years unless you request deletion
- Analytics and usage data are retained for up to 26 months
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 2 years
- Cookie data is retained according to individual cookie expiration settings
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@beingbritishisawesome.co.uk
Website: beingbritishisawesome.co.uk
We will respond to all data subject requests within 30 days or as required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Site is operated for entertainment and affiliate marketing purposes only. Gambling may be harmful. If you have concerns about gambling behaviour, please visit GambleAware.co.uk or contact the National Problem Gambling Clinic.